What is Network Marketing?
The
simplest explanation of network marketing is that it is a method of
marketing that utilizes independent representatives to reach potential
customers that a company otherwise would not reach with traditional
online or offline marketing methods.
In
order to accomplish this, network marketing companies and their
associates recruit individuals i.e. “their sales force,” just like other
companies and franchises, have done for years. Take for example the
insurance industry...
How often have you seen ads on television that use the term, “Independent Insurance Agent or Associate?”
Yet,
as we watch these advertisements we naturally assume they are employees
of the company, when in reality they are independent business owners!
No doubt you have noticed as you have driven through your neighborhood
many of these small businesses have signs and other advertisements
designed to draw your attention to them.
Yet,
you will rarely see advertising from the approximately 13 million
people who are either involved with direct selling, or in the network
marketing industry according to figures by the Direct Selling
Association (DSA).
There is a distinct
difference between us and them, in most cases they are assigned an
exclusive territory and therefore cannot market outside of their
assigned territory. Whereas, in network marketing, in most cases, you
can market just about anywhere your company is established!
Why are companies willing to pay you to market for them
Why don’t they just utilize the internet or other traditional marketing methods?
It’s quite simple, they want access to your network, that is your network of friends, family members and acquaintances.
In
Network Marketing, there are hundreds of companies offering products
and services. Many of these products and services you recognize by their
brand name. The products and services you can market today cover
everything from Communication Services, Internet Access, Nutritional
Products, Weight Loss Programs, Water Filtration Systems, Financial
Programs, Electrical Power, Solar Power, just to name a few.
Traditional
marketing methods have companies spending millions of dollars each year
to market their products and services. Network Marketing companies understand that word-of-mouth marketing is a far more powerful
and effective method of marketing, especially, when the message comes
from those whom we know and trust! These companies are more than willing
to pay you, to communicate this message to your network than to spend
those millions.
Network Marketing is about an offer and nothing more...
It
is extremely important to understand that this method of marketing is
not about bugging your friends and family members, as many would love
for you to believe. It is about your ability and skill (with help from
others) to determine from those individuals within your circle of
influence who would be interested in the products or services that your
company has to offer and who is not.
After all, your success better not include ignoring your loved ones which may be worse than bugging them in the long run!
So, in finality, Network Marketing is a vehicle for you to have a chance to have your lifestyle dreams come true.
It
is VERY hard to find a better alternative! If you would like to try,
refer to the"Options" tab above to see your alternatives. Get ready to
be underwhelmed!
Below is a video featuring a great thought process on Network Marketing from the amazing Robert Kiyosaki.
He calls Network Marketing "The Business of the 21st Century!"
He talks of 4 quadrants, one of which you are in right now. Which of these 4 quadrants are you in?
1. You must you be Right all the time?
2. You must you be Comfortable all the time?
3. You must you be Liked all the time?
4. You must Win, especially when it comes to providing for your family and financial future!
Which would you like to be in?
